“Glass creates emotions”: a conceptual movie by AGC Glass Europe
A man, a woman. Through the graceful movements of their dance, they come closer together, meet one another, then move farther apart only to meet once again more intimately. Watched over on all sides only by glass, a single medium with multiple aspects. Transparent, opaque, coloured or light-giving, the purity of the glass decor participates in the palette of changing emotions.
In the space of only a minute this conceptual movie explores the multiple facets of glass, firmly associating it with the AGC brand. Wordlessly, without explanation. Simply by expressing the fluidity of movements and the magic of the choreographed emotions.
This creative work will feature in a first Europe-wide brand awareness campaign on social media (Facebook/Instagram and You Tube). Aimed at the general public it will run from November to December 2018, followed by other initiatives in 2019.
Discover the movie: https://youtu.be/qSoDPUZzBHE
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AGC Glass Europe, a European leader in flat glass
Based in Louvain-la-Neuve (Belgium), AGC Glass Europe produces, processes and markets flat glass for the construction industry (external glazing and interior decoration), car manufacture and solar power applications. It is the European branch of AGC, the world’s leading producer of flat glass. It has over 100 sites throughout Europe, from Spain to Russia, and employs around 16,000 employees.
More information on www.agc-glass.eu (corporate site), www.agc-yourglass.com (glass for the construction industry) and www.agc-automotive.com (for the automotive industry).